Web Survey Bibliography
Purpose of the study: This paper aims to study the current need for mobile surveys and the potentialities of using mobile web in surveys. We want to cover the current lack of knowledge (mostly in the frame of commercial panels) and to suggest future strategies for mobile devices surveys. Design/methodology/approach: Survey data from the Netquest online panel, collected in a wide set of countries (Spain, Portugal and Latin American countries), are used in order to evaluate both what is the current spread of and the access to smartphones and tablets among Netquest panelists and what is the need to offer web panelists the option of taking part in surveys via mobile devices. Findings: The current spread and the trends that characterized in the last years mobile devices among the Netquest panelists were studied. More specifically, we examined to which kind of devices people have prevalently access to (characteristics, one or more devices, and so on). We also evaluated how common is the use of mobile devices in current Netquest surveys. Next, we looked at the willingness of the panelists to participate in surveys specifically adapted to mobile devices. Finally, we compared the propensity of respondents to participate in a survey by computers rather than by mobile devices when this choice is available. Originality/value: In the last years, a considerable big group of respondents already completed web surveys via mobile devices, even when this is unintended. Using survey data collected in a wide set of countries, we want to study what is the potentiality of using mobile web in survey completion, mainly focusing on the study of commercial panels data: in this framework there is still a lack of knowledge. Research limitations/implications: Analysis focused on a non-probability based panel and resulting trends can be referred to panelists only (they could be not representative of the general population). Available data are limited to most recent years (from 2012). Practical implications: This overview is a first important step to suggest which strategies commercial online panels should develop in the future for mobile devices surveys (e.g. providing mobile devices to people that do not have them).
Web survey bibliography - Ochoa, C. (12)
- Ideal and maximum length for a web survey; 2017; Revilla, M.; Ochoa, C.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- New Generation of Online Questionnaires?; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- Quality of Different Scales in an Online Survey in Mexico and Colombia; 2016; Revilla, M.; Ochoa, C.
- Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for...; 2015; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- Open narrative questions in PC and smartphones: is the device playing a role?; 2015; Revilla, M.; Ochoa, C.
- Can a non-probabilistic online panel achieve question quality similar to that of the European Social...; 2015; Revilla, M.; Saris, W. E.; Loewe, G.; Ochoa, C.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2015; Revilla, M.; Ochoa, C.
- Do online access panels really need to allow and adapt surveys to mobile devices? ; 2014; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- What are the Links in a Web Survey Among Response Time, Quality, and Auto-Evaluation of the Efforts...; 2014; Revilla, M., Ochoa, C.